Jessica Alba in a new campaign: Declare Yourself.
And what is Declare Yourself?
«Declare Yourself is a national nonpartisan, nonprofit campaign to empower and encourage every eligible 18-year-old in America to register and vote in the presidential primaries and 2008 presidential election. Using the power of strategic media partnerships, celebrity spokespeople, the sports arena, and most importantly, mobile and Internet technology, Declare Yourself's campaign blankets the landscape of popular culture, as well as universities and high schools, with a simple, clear message: REGISTER and VOTE!
Declare Yourself registered over one million young people in the 2004 and 2006 elections at www.DeclareYourself.com. Declare Yourself, founded by television producer and philanthropist Norman Lear, was launched in 2003 as the culmination of the Declaration of Independence Road Trip, a nationwide multimedia exhibit and tour of an original copy of the Declaration of Independence.
For the 2008 primary season and general election, Declare Yourself is enlisting an unprecedented array of partners including Cricket Wireless, Yahoo!, MySPace, Google, Evite, UWIRE, Good Magazine, Clear Channel, Comedy Central, American Eagle Outfitters, Harper Collins, Starbucks, and Voto Latino.»
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